The kick-off for a unique men's care range - La Biosthétique is celebrating the début of "Homme" at Gentlemen's Circle in Berlin.Located in the Berlin-Mitte district on Bebelplatz, the manufactory for gentlemen's culture "Gentlemen's Circle", which was created by La Biosthétique brand ambassador and salon boss André Goerner, celebrated the grand début of the new La Biosthétique Homme range. On the afternoon of Thursday 13 September 2018, numerous celebrities invited by "GQ" and La Biosthétique Paris celebrated the launch of the new men's range Homme, which will initially be exclusively available in La Biosthétique salons from October 2018.
Long ago, man's self-image changed in society. The days when a man was expected to make do with a deodorant, a shower gel and a shaver when it came to care are long gone. High-quality, smart body care is meanwhile part of man's individual expression of his personality. La Biosthétique was happy to focus on man's new self-image and the right high-quality care. With an uncompromising focus on men's needs, the eight-product high-tech care range Homme was created to easily, efficiently and effectively assist men of all ages in their everyday beauty routine, whilst fulfilling the highest quality standards in terms of effect and ingredients.