A carefully chosen fragrance is like a sensual signature of your personality. Ideally it delicately expresses your individual uniqueness and is easy to remember. Because the nose is our most sensitive sensory organ strong scents are unpleasant and irritate the trigeminal nerve, a highly sensitive facial sensor. Thus, intensive and heavy scents often cause a headache
Tip: Replenish and refresh your scent throughout the day rather than all at once.
Scents, once they have escaped the bottle, float weightlessly in the air. You can feel them, but you can’t see them – just like music. It’s no coincidence that the vocabulary of perfumiers is pretty musical.
There are notes – light and dark, mellow and assertive, just like a melody. And the notes are combined to form accords and the whole set is ultimately a composition. And this sometimes becomes a masterpiece that remains alive for decades and is eternally loved.
One of the most renowned scent researchers and professor of cell physiology, Hans Hatt, revealed in an interview* his own personal trick to sharpen his concentration: He sprays a certain scent on his sleeve that he inhales when his attention is waning. This is heightened conditioning of the brain, but fairly easy to imitate. And it can also be used in stressful situations. It doesn’t really matter which scent you choose. What is important is that you only use it for one single purpose that the brain then «remembers". It doesn’t have to be an expensive perfume either – the invigorating or calming essences of Visarôme by La Biosthétique are also up to this task.
This is the name of a section in the marketing microcosm of fine scents. Branches of fashion and furniture stores, hotels, airlines and even banks have their own room scents created to match their brand image. Why? To manipulate people as secret seducers? Not necessarily and at least not directly. It’s more about well-being. When you enter these scented rooms for the second time, you feel as if you are visiting an old friend. Because your brain’s olfactory centre can remember every scent it has ever perceived. The remarkable thing about this: you don’t even have to consciously notice it.