Collection Spring – Summer 2016

Making-of

Paris, la nuit.

It had to be Paris.

"This is the city of fashion and beauty", explains Creative Director Alexander Dinter when asked about the inspiration for the Paris, la nuit collection. "This is the home of people who live what the French fashion houses design in their collections – and of course they do this particularly in the evening and at night." 

For Dinter night is the time in which it is particularly important to look stylish:

"It's about presenting fashion, staging yourself on the city catwalk - and of course you pair this with the perfect hairstyle."

And thus he summarises the new collection in a declaration of love to the city of love.

"Paris is about being super chic and never overdressed. It is the place where we want to present the hairstyles for the Spring – Summer Collection because it is the perfect example of Total Beauty culture: wearable yet feminine."