Icy, shimmering platinum blonde is fascinating and attracts everyone's attention. However, like all cool blonde tones, it also has special requirements. Unattractive yellow reflections detract from the brilliant crystal blonde. The sulphate- and silicone-free Icy Crystal Colouring Shampoo cleanses cool, blonde hair gently and carefully, neutralises a slight yellow tinge and provides nourishing moisture. Colour protection inactivates free radicals caused by UV radiation and ensures that colour pigments are retained for longer and colour stability is increased. This makes it easy to keep natural blonde, bleached or coloured hair as beautiful as on the first day.