Classic pomades often look greasy, weigh down the hair and are difficult to wash out. As a result, they give the hair oily shine instead of natural structure and style control.

The water-based Texture Pomade can be worked into the hair easily and virtually invisibly. The pomade contains sugar and amino acid surfactants that enable it to be easily washed out with water. Lipoamino acid strengthens and cares for the hair, while beeswax provides medium hold and a modern, silky matte finish.

The amount of product used determines the strength of the hold and the matte effect: from medium to strong and from subtly silky matte to matte. The style remains flexible and can be reshaped or refreshed at any time – without leaving any residue or weighing down the hair.