July in the German capital began with midsummer temperatures and fashionable highlights for the warm 2020 season. From colourful bathing suits by Sportalm to gutsy slogan T-shirts by Rebekka Ruètz to the elegance of Asian kimono gowns by Lana Mueller, Berlin Fashion Week once again offered an elegant and also sporty, laid-back preview of couture and also next summer’s beauty trends.
During their four days by the river Spree, the international La Biosthétique team created each collection’s individual hair and make-up looks exclusively designed for the Berlin Fashion Week. As the official beauty partner of MBFW Berlin, for the fourth time running, La Biosthétique Paris accompanied the designers as their beauty expert both at the main location and at some spectacular off locations such as the Velodrom (Marc Cain) and the Parochialkirche (Nobi Talai).
With the looks for 15 shows and numerous VIP guests, the La Biosthétique Paris team once again achieved a real tour de force. The teams managed by Creative Director Alexander Dinter (hair) and star make-up artist Steffen Zoll (make-up), consisting of 40 top hairdressers and 40 make-up artists from the international La Biosthétique salons admirably mastered this challenge, and created 15 wonderful catwalk looks for the celebrated shows of Christoph Rumpf, Lana Mueller, Danny Reinke, KXXK, NeoNyt, Lou de Bétoly, Maisonnoée, Marc Cain, Richert Beil, Damur, Sportalm Kitzbühel, Rebekka Ruètz, Lena Hoschek, Riani and Nobi Talai.
Countless German and international stars came and went all the time on the red carpets and in the front rows as guests of honour of the designers, causing a constant flurry of flashlights outside the show locations for days. In the presence of supermodels, actresses and influencers such as Natalia Wörner, Esther Schweins, Viktoria Rader (@vikyandthekid), Alexandra Lapp (@alexandralapp), Marie von den Benken (@regendelfin) and Paulina and Victoria Swarovski, the spring/summer collections presented by the designers whet the appetites of both press and public for the new fashion season.
A few concepts particularly stood out from the impressive new collections that premiered at Berlin MBFW this July, including Marc Cain, Lana Mueller and Nobi Talai.