ANDREA, WHAT IS YOUR JOB AT LA BIOSTHETIQUE?
As the International Creative Colour Director, I develop colour collections, looks and techniques for La Biosthétique International, in close cooperation with our Creative Director Alexander Dinter, with International Make-up Artist Steffen Zoll and La Biosthétique Colour Marketing. We see what’s in demand in the field of beauty and what’s featured on the international catwalks. La Biosthétique is a big partner of Berlin Fashion Week and also participates in Paris Fashion Week. Hair and hair colour are thus a very elementary part of the overall look.
HOW IS THE WORLD OF FASHION REFLECTED IN HAUTE LUMIERE?
As the name suggests, Haute Lumière represents a very big light, something high-quality and elegant. It’s completely okay to shine and be an individual. Like couture fashion, which is always tailor-made, today hair colour is also viewed as a unique creation. Like an outfit that you design and that is always individually created and tailor-made for the customer. The result is a complete look that emotionally characterises the hair colour.
DO THE HAUTE LUMIERE COLOUR LOOKS SUIT ALL LENGTHS AND STYLES?
The Haute Lumière looks, as we have photographed them, are of course tailor-made for the models and their hair’s prerequisites. But they suit everyone who would like a high-quality hair colour with expression and character. The demi-permanent hair colour Color & Gloss used for Haute Lumière is very gentle and can be individually applied. It is suitable for coloured and virgin hair, no matter what the length or texture.
SO YOU WORK ON THE BASIS OF A BASE COLOUR AND COLOUR THIS WITH A DEMI-PERMANENT COLOUR?
Exactly. If you want to start with the existing colour, whether natural or dyed, and enhance the shade or tint the hair in a certain shade, today this is easy to achieve with a demi-permanent hair colour. Color & Gloss is ammonia-free, it gently surrounds the hair and gradually and gently washes out – without any roots. This enables you to try out shades that are stronger or more unconventional without having to make a lasting decision. Nevertheless, this product offers very good durability between a tint and a permanent hair colour without permanently colouring the hair.
HAUTE LUMIERE IS A VERSATILE COLLECTION.
Yes. We have classic looks such as “Brown Topaz Shimmer”, our wonderful “Desert Blonde Glow” and the colourful look “Radiant Ginger Crush”. Our young and sophisticated look “Lavender Rose Flirt” is a suggestion and inspiration for customers with lightly bleached or
naturally very light blonde hair who want to try out a feminine rose shade like that worn by some stars and celebrities. The demi-permanent colour is a response to the currently very popular desire to simply try out colours and individually express yourself without any obligation.
ARE PEOPLE TODAY BRAVER ABOUT COLOURS THAN THEY USED TO BE?
Definitely! Today, people are extremely willing to colour their hair, and there is a lot of talk about it. Hair colour is a huge topic, including on the social networks, where manufacturers, salons and end consumers are posting new colour looks and colour variations on a daily basis. Colour techniques such as balayage, colour melting, glossing and much more are not only a familiar topic for hairdressers, but also for end consumers who often order this colour service in the salon. This has resulted in an incredible variety of services and is related to self-expression to characterise the completely individual style with hair and hair colour.