Fashion Week in Berlin - in 2018, too, La Biosthétique is once again the official beauty partner: Behind the scenes of the fashion shows, 15 renowned designers put their trust in La Biosthétique's international team of top stylists when it comes to innovative make-up and creative hairstyling looks. Backstage, coping with a wide range of hair lengths and types, everything has to happen fast and be perfect. Casualness is in - the hairstyling should be natural. No wonder then that Light Defining Cream has fast become the favourite product of the styling experts. It helps tame flyaway hair without making the hair inflexible. This new kind of texture helps you to easily and quickly create different hair effects in just a few steps. The hair is styled close to the head and given a silky shine without looking oily - no problem with Light Defining Cream. In addition, it conditions the damaged hair of models, and protects and conceals porous parts.
There are high expectations when it comes to the performance of the styling products, particularly during Fashion Week - and finally there's one product to meet all these demands: In cooperation with International Creative Director Alexander Dinter and his team, Light Defining Cream was developed specially for Fashion Week. The MBFW team of stylists and their audience were already convinced by the styling cream's peak performance. Hot off the catwalk, Light Defining Cream is now coming to salons and into your home.
Dive into the cosmos of Fashion Week and its favourite product, and discover posts on the official Instagram profile of La Biosthétique @labiosthetiqueparis and under the hashtags #FashionWeekFavorite and #LightDefiningCream. Share your inspiration with Light Defining Cream and show us which looks you create at home or in the salon with this versatile styling product simply by using the hashtags in your posts on Instagram and Facebook. For more Fashion Week highlights, check the hashtags #LaBioLovesFashion and #mbfwBeautyExpert.