The Culture of Beauty
FASHION WEEK FAVORITE
Light Defining Cream
The new Light Defining Cream, the Fashion Week favourite, defines the hair with silky shine without weighing it down, tames static hair and supplies conditioning moisture.
Fashion Week in Berlin - in 2018, too, La Biosthétique is once again the official beauty partner: Behind the scenes of the fashion shows, 15 renowned designers put their trust in La Biosthétique's international team of top stylists when it comes to innovative make-up and creative hairstyling looks. Backstage, coping with a wide range of hair lengths and types, everything has to happen fast and be perfect. Casualness is in - the hairstyling should be natural. No wonder then that Light Defining Cream has fast become the favourite product of the styling experts. It helps tame flyaway hair without making the hair inflexible. This new kind of texture helps you to easily and quickly create different hair effects in just a few steps. The hair is styled close to the head and given a silky shine without looking oily - no problem with Light Defining Cream. In addition, it conditions the damaged hair of models, and protects and conceals porous parts.
There are high expectations when it comes to the performance of the styling products, particularly during Fashion Week - and finally there's one product to meet all these demands: In cooperation with International Creative Director Alexander Dinter and his team, Light Defining Cream was developed specially for Fashion Week. The MBFW team of stylists and their audience were already convinced by the styling cream's peak performance. Hot off the catwalk, Light Defining Cream is now coming to salons and into your home.
Light Defining Cream at Berlin Fashion Week in the video:
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Light Defining Cream fulfils these styling wishes for you:
- Combats flyaway hair and prevents electrostatic charge
- Very naturally defines and controls even stubborn hair without weighing your hair down
- Your hair becomes easier to style
- Perfects a naturally silky shine without looking oily
- A moisturising wheat protein protects your hair from dehydration
- Conditions slightly porous lengths and tips as you style
How to use Light Defining Cream:
On damp hair: Sparingly work an approx. pea-sized amount of Light Defining Cream into the damp hair lengths and tips. Leave out the roots.
On dry hair: Distribute Light Defining Cream in your hands, work into dry hair and style your own individual look.
Light Defining Cream is ideal for rapid restyling in the morning and for everyone who wants to control their hair without fixing it or weighing it down. For a perfect looking, weightless styling that you neither see nor feel.
International Creative Director Alexander Dinter
"For me the new Light Defining Cream is a secret styling weapon that can be used for all hair types and lengths and for so many different looks. An essential product for all natural and purposely undone looking styles. Both in international fashion magazines and on the runways of Fashion Week in Paris, London, New York and Milan, these looks can be seen in many variations. It provides weightless and uncomplicated styling. Light Defining Cream is designed for the runway, but is also perfect for everyday wear - it's fun to use".
The ingredients of Light Defining Cream
Kaolin results in a mattifying, silky mattefinish
Multi-active active ingredient complex of wheat proteins and lanolin strengthens and protects the hair
Skin-related squalane from sugar cane provides a naturally silky sensation
#FashionWeekFavorite #LightDefiningCream
Dive into the cosmos of Fashion Week and its favourite product, and discover posts on the official Instagram profile of La Biosthétique @labiosthetiqueparis and under the hashtags #FashionWeekFavorite and #LightDefiningCream. Share your inspiration with Light Defining Cream and show us which looks you create at home or in the salon with this versatile styling product simply by using the hashtags in your posts on Instagram and Facebook. For more Fashion Week highlights, check the hashtags #LaBioLovesFashion and #mbfwBeautyExpert.