Fairytales and success stories have a lot in common. They very often begin with the famous sentence, "once upon a time ...". The same is the case for the story of the fashion label Talbot Runhof and La Biosthétique Paris. More than six years ago, La Biosthétique Paris decided that the next step in the company's evolution was to promote the expansion of the company into an international beauty partner for big fashion designers. What followed was initially the search for suitable partners. No mean feat as there are many labels and designers, but which fashion, which philosophy and, above all, which values are a good fit with a family-run company like La Biosthétique Paris?
The designer duo Talbot Runhof seemed to be the ideal candidate. How perfectly this partnership would actually develop and what huge success the two partners would celebrate together was at the time - as is often the case in fairytales - hard to foresee. Alone the kick-off of this symbiosis was unusual, as were the projects that the partners (who had meanwhile become firm friends) established in the years to come. One day in 2012, Evelyn Mohr, Public Relations Director of La Biosthétique Paris, paid a surprise visit to the Talbot Runhof Boutique in Munich's Altstadt (old town) district. Surrounded by impressive gowns, she proposed to Talbot Runhof that La Biosthétique become their beauty partner.
"Every time, Talbot Runhof's collections are so full of wonderful ideas and sources of inspiration for our hair concept that it's really very simple and convenient for us to work with them", explains La Biosthétique International Creative Director Alexander Dinter when asked about the Munich-based designer duo. This forms the foundation for the big challenge Talbot Runhof is faced with as a player alongside the major fashion labels on the big fashion stage. "We have to work with the best of the best. In Paris we compete with the biggest names with the biggest budgets. That's why La Biosthétique is so important for us. We need a partner who is better than the rest. For a fashion show the beauty partner is almost the most important part to perfectly complete the overall look for the shows. It is vital for the models to look good on the catwalk.
There could scarcely be a bigger compliment for La Biosthétique Paris than the satisfaction of Talbot Runhof. Johnny Talbot sums up the partnership in a single word: "Effortless". La Biosthétique is proud to perform such an important role for its partner Talbot Runhof, and thus make a contribution to the big success of the collections. It motivates La Biosthétique to continue to write the success story together with Adrian Runhof and Johnny Talbot, and to ensure an on point adaptation of the models' hairstyles to the fashion collections.