Together with 40 stylists and make-up artists, Alexander Dinter and Steffen Zoll created the impressive beauty looks for the over 50 models. In a stroke of genius, Alexander Dinter provided fascinatingly uniform hairstyling that contrasted excitingly with MARC CAIN's multi-faceted fashion: all the models wore high-quality, black long-hair wigs that captivated with a striking 'edgy' graphic cut and eye-catching bangs. "After a long period of seeing a wide variety of hair looks in one runway show, it's a nice change to create a consistent and strong unified look," Alexander Dinter said of his inspiration. "Showing such an eccentric haircut for the collection premiere is a real statement for MARC CAIN. Ultimately, with more than 50 models, it's the only way to really show an identical look on each girl."
To further emphasize this uniformity in the beauty look, Steffen Zoll designed the make-up concept called "Beauty Avatar" for MARC CAIN. The basis of his look was a perfectly moisturized complexion perfected with Natural Skin Foundation. For an expressive eye look, he relied on eyebrows that were slightly enlarged with Automatic Pencil for Brows in Dark Brown. The use of longer, artificial lashes at the lower edge of the eyelid created an almost doll-like expression.
The second team of around 20, led by Alexander Dinter and Steffen Zoll, had seven further backstage assignments as exclusive Hair & Beauty Partner at NEWEST, a contemporary and curated showcase for fashion presentations and installations.* In the stilwerk KantGaragen, which has since become the scene location of the capital, the designer labels VORN, Dennis Chuene, ODEEH, Bobkova, DZHUS, Fassbender and Namilia showed their trend collections for the coming winter season.
© VORNE x NEWEST_Andreas Rentz Getty Images for Nowadays
© DENNIS CHUENE x NEWEST_Andreas Rentz Getty Images for Nowadays
© ODEEH x NEWEST_Andreas Rentz Getty Images for Nowadays
© BOBKOVA x NEWEST_Andreas Rentz Getty Images for Nowadays
© DZHUS x NEWEST_Andreas Rentz Getty Images for Nowadays
© FASSBENDER x NEWEST_Andreas Rentz Getty Images for Nowadays
© NAMILIA x NEWEST_Andreas Rentz Getty Images for Nowadays