It’s unmistakably summer in Berlin. Temperatures are rising to 33 degrees on the streets. The perfect setting for the 15 designers who are presenting their spring and summer fashion at this season’s Mercedes Benz Fashion Week (MBFW). It is also a big challenge for the team of La Biosthétique Paris, headed by International Creative Director Alexander Dinter and International Make-up Artist Steffen Zoll from New York. Under their direction, the team created the corresponding looks for every collection and its underlying philosophy – and the looks had to feature perfect staying power in Berlin-Mitte’s packed E-Werk location.
15 designers in three days. This was no mean feat for the MBFW beauty team. They completed this task with flying colours under the creative and conceptual direction of Alexander Dinter and Steffen Zoll. The team consisted of international La Biosthétique hairstylists and beauty experts of the MBFW because, just like in January for the autumn/winter shows, La Biosthétique is once again the exclusive beauty partner of the MBFW.
The wonderful moments of the La Biosthétique stylists, models, fashion brands and visitors to the shows were posted on Instagram with the hashtags #LaBioLovesFashion and #mbfwBeautyExpert, and capture a little of the atmosphere of MBFW.
The favourite product of Fashion Week in Berlin? The new Light Defining Cream! This was used for practically every hair look at the MBFW, and provides weightless styling and a natural finish with silky shine. Light Defining Cream controls and defines the hair, and is suitable for all hair lengths and types.
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Colourful plastic fish on the head, oversized silk blousons, elegant ties with chunky boots and several stacked baseball caps. The Antwerp-based avant-garde label combines societal topics and humour in an eye-catching, young collection.
The Berlin-based label once again manages to present femininity in a classic yet modern way. The new collection, which predominantly features black and white, impresses with its fashionable stringency that makes the garments look timeless yet very fashionably up-to-date.
The Austrian’s new summer collection features the motto “Tutti Frutti”. As expected, colourful and varied tropical motifs and fruity prints grace the catwalk.
The selection of the Greenshowroom, in which 38 completely different looks were presented, was about ecologically responsible, 100 percent sustainably produced fashion.
The Munich-based designer presents a large number of different styles from shimmering jacquard culottes to the finest lace blouses to her own motto sneakers with floral appliqués.
Bright colours, short tops, sophisticated wide trousers and a large number of extraordinary hats define the image of this traditionally very sporty collection. This summer, however, the otherwise very modern and dynamic designs were surprisingly mixed with some classic dirndl designs.
For the Austrian’s new collection “Make Love Great Again” colourful checks are part of a richly faceted colour world to create a lofty atmosphere of summery urbanity.
The Frida Kahlo-inspired fashion show presented a mixture of bright neon and subtle pastel colours. The new collection’s summery atmosphere predominantly featured pattern mixes and sailor stripes with floral elements, which were also mirrored in the hair accessories.
The well-established company from Schorndorf near Stuttgart, Germany, has been a part of Fashion Week since as far back as 2013, and this season is sending “Rianista’s Big Dream” on to the catwalk. A trip through the American summer begins by discovering chiffon blouses, summer dresses and asymmetric jumpsuits.
The “Unleashed Values” collection of the Berlin designer stands out due to its clear lines and intelligent cuts, which are skilfully blended with unusual details and tulle elements
Ivan Mandzukic is presenting his menswear as a brightly coloured style mix of classic cuts, created with neon yellow or signal red backs. Paired with significant words on the jackets, sweaters and trousers, this is an overall artwork of disruption.
Flowing, light lines, playful flounces, many summery prints, materials such as lace and pleated fabrics, as well as locally applied glitter, instantly take you to the atmosphere of a perfectly cosy summer evening. Since 2015, people have been falling in love with Lana Mueller’s classic yet timeless designs. Particularly the feminine and modern evening gowns are meanwhile an integral component of the international fashion world.
The REBELPIN 2018 - Fashion Awards by ACTE is a European design competition for young designers and design students, which was held for the first time this July in Berlin. During MBFW the finalists’ collections were presented, and young designer Sanna Schubert was the winner of the “Students” category.
With the words, “I wanted to rediscover the enthusiasm that once brought me to fashion”, the designer describes the creation process of her new Spring/Summer collection, which took the guests to Venice, where she lived a few years before and the impressions of which she was now transporting to the catwalk.